Social media channels are multiplying TV reach through viewers’ Tweets, posts and messages. As NM Incite and Nielsen research shows, there is a significant correlation between online buzz and TV ratings. What it means for marketers: 2012 is poised to become the year of television with the Olympics and the US elections drawing millions to TV screens. Advertisers will find added value from social media users who will create and reverberate news through their personal profile areas. As the word will spread from TV to social media, online audiences will tune into programming they hear from their online contacts. Action: Expand your definition of reach to go beyond traditional GRPs. When estimating TV news’ lifetime, account for social media mentions. Note the flux of new audience members from mobile and computer screens to TV sets, as they find out about news and shows through social media. To subscribe to Info-Currents, a newsletter on the future of social media, click here.
Showing posts with label elections. Show all posts
Showing posts with label elections. Show all posts
Wednesday, November 30, 2011
2012 Will Be The Year of TV+Social
Friday, October 3, 2008
Grab The Online Promoter Score Widget
I just got an email from David Rabjohns, the CEO of Motivequest, saying that the company was tracking online buzz about the elections and had developed a micro-site, showing cybercitizens' reactions to the presidential candidates in almost real time.
Motivequest has a metric, coined as the Online Promoter Score, which allows researchers to study the correlation between online advocates' decrees and behavioral outcomes such as sales or votes! David is putting the Online Promoter Score to test, trying to predict the outcome of the election. So far, Obama is ahead. I grabbed the handy widget from the site, which shows the latest score. You can pick it up from here.
David says, if he's wrong, he'll shave his head and post it on YouTube. (His video, not his head.)
"I am so convinced of this metric that if we are wrong, and fail to correctly predict the outcome of the election, I will shave my head on You Tube for your delight. "
I bet you, he won't have to do that.
Motivequest has a metric, coined as the Online Promoter Score, which allows researchers to study the correlation between online advocates' decrees and behavioral outcomes such as sales or votes! David is putting the Online Promoter Score to test, trying to predict the outcome of the election. So far, Obama is ahead. I grabbed the handy widget from the site, which shows the latest score. You can pick it up from here.
David says, if he's wrong, he'll shave his head and post it on YouTube. (His video, not his head.)
"I am so convinced of this metric that if we are wrong, and fail to correctly predict the outcome of the election, I will shave my head on You Tube for your delight. "
I bet you, he won't have to do that.
Subscribe to:
Posts (Atom)