Monday, April 24, 2017

Seeing is Believing: How VR Can Speed Time to Market For New Products

I am fascinated by VR and related technologies that can speed up time to market. Imagine if your brainstorm sessions were more fruitful, you could demo the ideas more effectively and sell more and quickly. VR programs such as Tilt Brush, Quill, A-Painter give users the tools to illustrate and collaborate on ideas. Powerpoint - move over! These programs help convey ideas in immersive settings and allow for ideas to flourish vs. forcing things into quadrants.

Once you draw up the ideas, then you can illustrate in fine detail with 3D modeling software. My colleagues Harry Brisson and Matt Price recommended I check out Blender 3D and Autodesk, maker of Maya and 3D Studio Max. There is also Unity -- an open source platform where majority of current VR/AR apps are created.

Majority of use cases for VR/AR/3D software are in entertainment (e.g., animation), education (e.g., training) and healthcare (e.g., doctors training on surgical procedures). They all underscore how we can create both efficient and higher quality storytelling/learning environments.

What if we were able to quantify how VR enabled groups to come up with more and better ideas, got agencies and clients to see eye to eye and overall just converted better? Any other ideas on which VR features or programs can be used in business?

Monday, April 3, 2017

How AI Seeps Into Everyday Life

If people can get emotional about content, why should we be surprised about emotional connections with robots that have life like features and voices? Hasbro's robotic cat that keeps Alzheimer patients company is a micro example of how AI can be social and part of everyday life. 

Here's my SIL's robot cat- whom she claims calms her down, doesn't come with vet bills and has a lifetime renewable by batteries. And here's another NYT journalist who agrees with her on the soothing qualities of robocats.

As we step into the post-real era, there are a growing number of industry reports on how artificial intelligence (AI) is poised to replace human labor. The Obama Administration's report on the topic noted a broad range (nine to 47 percent) of the US labor force can be threatened by AI -- especially if new jobs are not created at similar or higher rates than lost jobs. Spreading news of his latest AI-based initiative, NeuralinkElon Musk even professes that digital super intelligence will surpass that of humans and take over. 

Ultimately institutions look for efficiency - AI will take over in cases where it's cheaper than the real life alternative.