My Goosebumps Podcast: How do you measure empathy?

It was a pleasure to do this podcast with Bryan Adams, founder and CEO of creative agency Ph. Creative, about word of mouth marketing. Goosebumps (co-authored by Bryan Adams and Dave Hazelhurst of Ph. Creative) is full of great tips and tools on digital marketing. We discussed how to:

• Create a hook to entice listeners and strike an emotional chord 
• Measure empathy, all the while looking at hard numbers such as sales
• Spot signs of viral content

It's also available on iTunes. Enjoy!