Saturday, June 30, 2012

Key Questions to Ask When Reviewing Social Media Listening Tools

If you are in a position to review and compare several social media listening tools, be critical. Ask tough questions on data quality and probe into black-box algorithms. Here is a short list of questions to direct to social media research partners:

1- How do you collect your data? How do you address spam issues?

2-Do you own your data or do you provide a sub-set of sites from a third-party?

3-What kind of support do you provide, if my team is not trained in research or analytics?

4-What solutions do you offer beyond baseline KPIs (volume, sentiment, etc.)?

5-How do you define influencers? Do you have a recommended approach?

You would never commission a survey without knowing where the sample is coming from or how the questions are phrased. Social research should also be held to high standards. Be ruthless about  getting quality data and methodologically sound solutions. Quick and dirty is not good enough in a world where social insights drive business decisions.

Posted via email from dotwom's posterous

Sunday, June 3, 2012

Info-Currents June Answers Critical Marketing Questions

Tomorrow morning, Info-Currents readers will find answers to the following questions in their inboxes:

1- How can my brand benefit from the surge of women's interest in Pinterest?

2- Is email the solution to engage scattered, inactive social network users?

3- What can advertisers do, if consumers click on 'do-not-track' buttons?

If interested, click here. 

Posted via email from dotwom's posterous