Friday, October 3, 2008

Grab The Online Promoter Score Widget

I just got an email from David Rabjohns, the CEO of Motivequest, saying that the company was tracking online buzz about the elections and had developed a micro-site, showing cybercitizens' reactions to the presidential candidates in almost real time.

Motivequest has a metric, coined as the Online Promoter Score, which allows researchers to study the correlation between online advocates' decrees and behavioral outcomes such as sales or votes! David is putting the Online Promoter Score to test, trying to predict the outcome of the election. So far, Obama is ahead. I grabbed the handy widget from the site, which shows the latest score. You can pick it up from here.

David says, if he's wrong, he'll shave his head and post it on YouTube. (His video, not his head.)

"I am so convinced of this metric that if we are wrong, and fail to correctly predict the outcome of the election, I will shave my head on You Tube for your delight. "

I bet you, he won't have to do that.

1 comment:

Tom O'Brien said...

Hi Idil:

Thanks for posting. We are really excited about this - and (kind of) hope DR doesn't have to shave his head.

We did it because we believe that like marketing research, polls suffer gravely from selection, framing and suggestion bias.

There are other issues with online advocacy, but at lease we are observing real advocacy between people.