One Twitter Push, Two Twitter Push for charity:water

On September 3rd, I got an email update from Twitter's Biz Stone, introducing Scott Harrison, the 33 year-old founder of charity:water, a non-profit that raises funds to build wells and bring clean drinking water to people in need. The organization has so far brought successful projectsto life in Africa (Liberia, Central African Republic, Uganda, Rwanda, Ethiopia, Kenya, Tanzania, Malawi), Latin America (Guatemala) and South East Asia (India and Bangladesh). 

Scott was running a pretty cool fundraising effort, calling all September birthdays (his is the 7th) to donate to the cause and get their friends to do the same. The logic is simple: if you think you pretty much have what you need to get by, you can ask your friends to donate to the campaign instead of getting you things you may or may not use. 

I ran a quick search on Twitter and came across 15 pages of posts from the past 6 months about the charity. Many people announcing their own contributions, encouraging their friends to donate or buzzing about the charity's touching PSA and video announcements. 

My question is why stop in September? The charity has raised close to $1MM from donations. Its goal is to reach $1.5 million. I am a November baby. My birthday often coincides with Thanksgiving. I am thankful for a lot of things in my life and will ask friends to donate here.