Millennials: One Size Does Not Fit All

Emerging Trend:  There is a growing understanding that not all millennials behave the same way.  

Implication:  Your millennial data is not flat. You may need to distinguish between lifestyles, life stages and other demographics.

Action:

1-      Get your millennial definition straight: Is it just adults, or do you need to include teens as well?

2-      Look into the differences between younger and older millennials. Those in college and those who are starting families will have distinct media and spending patterns.

3-      Measure values as well as attitudes. Are your millennials more likely to vote for green initiatives? Do they donate frequently?

Monetizing Mobile Moments: The Three Principles of In-App Support

I was honored to co-author the whitepaper Monetizing Mobile Moments: The Three Principles of In-App Support with Debjani Deb and Sona Sharma of ZineOne. The whitepaper delves into emerging trends such as mobile-first companies, chips that make our devices context-smart and the growing demand for in-app support from millennials. It underscores the need for companies to address mobile customer needs proactively, by being context aware and responding in real-time. You can download the paper here: 

http://zineone.com/downloads/MonetizingMobileMoments.pdf