What Apple's Acquisition of Dr. Dre's Beats Means

Emerging trend: Apple is bringing location-based targeting to music audiences, moving to buy Dr. Dre’s Beats electronics business.

Implication: Apple will extend its ad network and iBeacon service to Beats streaming service to Beats streaming service, which predicts what type of music users may like based on their location.

Action: Line up to target heavy data users who will pay extra for streaming music and other entertainment content.

Online Ads Improve with Offline Cues -- Info-Currents April Issue

Info-Currents April issue went out to subscribers at the beginning of the month. Here's a sneak peek at the trends covered in April. If you would like to sign up for this monthly future social media trends newsletter, click here. 

Emerging Trend: Online/mobile advertising will improve with cues from offline data.

Implication: Location-based services will inform mobile and web-based services about users’ purchase intent. Consumers will get more relevant ads and coupons served to them on their mobile devices based on their physical paths.

Action: Watch retailers that integrate mobile payment systems such as Google Wallet and Square. Consider partnering with players digital marketing software companies such as Kenshoo and Proclivity Media. They will have the most detailed data on consumer decision journey.

 

 

Posted via email from dotwom's posterous

Get The Most Out of Location-Based Services

You may or may not be running a program on Foursquare, but chances are your customers are checking in and reviewing your products and services on location. Wouldn't it be smart to analyze these trends across multiple check-in services? You could find the optimal path to offer coupons and run promotional in-store programs. 

I grabbed this image from a Momentfeed presentation. The company provides a tool for brands to track and manage multiple location-based services from one source. The start-up says it can let users track up to 20 location-based services. This gives marketers a chance to understand where consumers are checking in frequently and then choose the right venue to engage them.  

Posted via email from dotwom's posterous