Showing posts with label blogs. Show all posts
Showing posts with label blogs. Show all posts

Monday, August 10, 2009

Traditional Media Faster Than Blogs?

A recent study by Cornell University studied the flow of news, particularly the process in which information transforms into news, draws audiences’ attention and disseminates. Using computer analysis, researchers reviewed repeated phrases and tracked mentions across 1.6 million mainstream media sites and blogs.

The study showed that most news flowed from traditional media to blogs. In addition, traditional news generation was faster. On average, blogs reported on news that appeared in traditional media 2.5 hours later. According to the study, only 3.5 percent of story lines that originated in blogs made their way to traditional media.

For further information on ‘Meme-tracking and the Dynamics of the News Cycle’ by Kleinberg, Leskovec, Backstrom, click here.

But here is a closer look at the top-level data authors provide here Researchers list some leading blogs and Web sites on this page with their respective lag time. You can see the time it takes for what these outlets publish to hit their peak and become news. According to this list, political blogs such as Talking Points Memo and Huffington Post are pretty damn fast. Their stories publish hours before the same headlines reach their peak in the news cycle (23 hours before for Talking Points and 18 hours before for Huffington Post.)

My take away is that there are many other blogs that pull down the average in such a vast sample of media outlets. We can still expect the leading influential blogs to contribute and drive the public agenda.

Thursday, June 19, 2008

AP's Red Flag About Copyright In The Blogosphere

The AP announced that it expects bloggers to comply with copyright laws when quoting from the news source. The announcement stems from the allegation that the Drudge Report "reproduced" parts of AP articles rather than "referenced" it.

In principle, the AP is right about raising a red flag about copyright issues. Many cybercitizens, including myself, freely comment on the news. And during this process, some may inadvertently copy and paste more than allowed, without interpreting the content for their readers.

Yet the big question is, how AP will monitor and track all this activity. Would they have claimed the Drudge Report incident if it weren't for the blog's prominence? Perhaps we'll see more cases from ordinary cybercitizens, similar to the early days of online music piracy issues.

Friday, May 30, 2008

Online Communities Will Be The Face Of Your Company

In its upcoming issue, BusinessWeek writes it missed the mark three years ago on describing the social media revolution as limited to the surge of blogs. Well, hindsight is 20/20 and I think the main point here is the lag between early adopters, early settlers and the general population in adopting technology -- not smart journalists missing a beat.

I do remember feeling empowered by that issue. Back then, when few had figured out how companies could engage online influencers, it gave me more immunition and proof that social media was a force to be reckoned with and it made business sense. This week's article may be a fast read for those of us immersed in interactive media, but it's great support material to bring those who are on the fence about social media into the fold.

In particular, Jeff Jarvis's quote about the evolution of companies into customer communities is worth noting. Jarvis predicts three years from now, BusinessWeek's cover will be about companies as communities. Not suprising the comment comes from the person who built a community of dissatisfied Dell customers around his blog and applauded Dell, when the computer maker launched IdeaStorm--a terrific online feedback community where customers can tell the company their ideas for new products and services and Dell shares some ideas in its pipeline.

Assuming that word of mouth will continue to be more trusted than other communication channels when consumers make decisions, we'll see more IdeaStorms. Companies such as Passenger, Communispace and BrandNetworks that build private and public communities for companies are headed in the right direction with their clients. Market research, customer relationship management, influencer targeting and brand advocacy will converge on the same platform.