Emerging trend: Digital clipping services such as Art Stack and Stash help
users organize information to take actions offline. Art Stack users can connect
with fellow art collectors and Stash users benefit from a list of events in
their local area suited to their interests.
Implication: Customization is the secret ingredient that
creates true engagement out of stacks, stashes (and pins).
Action: Take advantage of posting your branded
content on these sites. Sponsor pages, brand-relevant stacks.
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Emerging trend: Attachable lenses turn smartphones into
formidable cameras. Sony paves the way with DSCQX10 and DSC-QX100.
Implication: Camera makers will want a piece of the
smartphone market. With more people relying on their phones to take life event
as well as everyday photos, Sony and competitors will shift to accessory
development around phone-cameras.
Action: Photography pros may be compelled to enhance
their phone cameras and experiment. Creative contests that focus on phones and
showcasing smartphone photos map appeal to photography influencers.
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Emerging trend: Amazon denies rumors that it’s about to
release a free smartphone.
Implication: Smartphone stands for mobile commerce and
location-based marketing. Amazon or other tablet makers may want to have as
many conduits out there as possible.
Action: Optimize online properties (including social
sites) for mobile. Explore options to shift ad dollars from other digital
venues to mobile.
