Emerging Trend: There is a growing understanding that not all
millennials behave the same way.
Implication: Your millennial data is not flat. You may need
to distinguish between lifestyles, life stages and other demographics.
Action:
1-
Get your millennial definition straight: Is it
just adults, or do you need to include teens as well?
2-
Look into the differences between younger and
older millennials. Those in college and those who are starting families will
have distinct media and spending patterns. 3- Measure values as well as attitudes. Are your millennials more likely to vote for green initiatives? Do they donate frequently?
