I will be speaking on my book Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories and Draw Customers tomorrow at the University of Chicago. The event is a joint effort by Chicago Booth Business Book and Marketing Roundtables as well as the Savvy Women in Marketing group. Networking starts at 6PM at Chicago Booth Gleacher Center, 450 City Front Plaza Drive, Room 100.
Here's a synopsis of my presentation:
Setting up for Success: How to Generate and Measure Business Impact in Social Media
The euphoria around social networking compelled many businesses to join consumer conversations, pen expert blogs, and set up social media communities. Yet many corporate players share the challenge of attracting the right audiences to these venues and showing a return on their initiatives.
There are systematic ways to set up for success in social media and scientific methods to gauge results. In this session, you will learn how to:
- Understand conversation trends and get to know your influencers
- Distinguish between sustainable social media initiatives vs. creative but short-lived ideas
- Prepare your organization for social care
- Set benchmarks and measure success
Ping me a note if you will be there! Looking forward to the discussion.
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