Every year charity: water, the non-profit that drills wells and brings clean water to populations in need, plucks our heart strings with touching human stories from the field. The crew opens our eyes to the lives of villagers in remote areas of Africa. This year, they're taking a different approach in sharing their story and drawing supporters into the donation process. Charity: water is inviting us to raise funds to help them buy an FS 250 drilling rig.
This investment will allow them and their Ethiopian partners to drill faster, and get to more places. In fact, this campaign is aiming to bring clean water to 40,000 people in 80 communities!
Ever wonder what happens to your dollars once you hand them over? As always, 100 percent of donations will go towards the good deed. Moreover, donors to this campaign will be able to track the truck through a GPS system. They will be able to see the gift of their donations 24/7 for years to come. This is not only a simple, but smart twist on location-based marketing, but it's also organizational responsibility. Charity: water is transparent in its communication and is treating loyal followers as true partners.