When? When? When will I see results?

I just received a link to a great post from Sean Moffit. His diagram on the time it takes for an online word of mouth initiative to take off and find footing is spot on. The essence of online word of mouth is online customer relationship management; which takes time and commitment. Viral messages, you guessed it, spread fast. But one needs patience and dedication for sustainable word of mouth. And I'd like to underscore dedication, as in continuous monitoring, dialogue with influencers, providing networks with valuable information and resources. That's what generates word of mouth and builds brands.