Benchmark for Blogger Engagement Programs

There is a very useful diagram in Technorati's 2008 report about the State of the Blogosphere. It shows the vast number of blogs the search engine tracks and indexes (133 million). Notice the sharp drop to 76,000 when the diagram shows the number of f blogs with authority scores of 50 or more (i.e., those blogs with 50 or more links pointing to them, in the last six months).

The universe of on-topic and influential blogs for your brand may be very small - and there is nothing wrong with that. Relevance still trumps reach in blogosphere.