Home Networking Means We'll Have More Than TV and Online Data Per Zipcode

Emerging Trend:  With the advent of Internet-connected home networking systems and devices, marketers will need to have a holistic look at home-related data – ranging from the living room, into the kitchen and garage.

Implication: We will have the ability to map out consumer behaviors and needs at a very granular level and serve ads in a highly tailored and effective manner.

Action: Follow Google, Apple and Microsoft partnerships with Samsung, Phillips Lighting, Dell, Qualcomm, Intel, as well as auto makers. These companies are working to activate household devices and meters with Internet-connected chips.