Emerging Trend:
Photo editing apps let users create new stories while enhancing images. Snaps app allows users to add icons to
existing photos. Light bomber
captures and highlights the long exposure rays around an image.
Implication: App
developers are looking to leverage surging consumer interest in image-focused
sites such as Instagram, Pinterest, Tumblr among others. Those who will find
ways to partner with brands will increase their reach and enjoy commercial
success.
Actions: Photos
are highly sticky pieces of social content. If your audience responds to such
visual communication (e.g., moms, young adults, travelers), explore ways to
white-label the apps, avoid development cost and drive engagement.
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Emerging Trend:
Wearable technologies will match personal information with facial recognition (i.e.,
faces matched with social media profiles).
Implication: To
protect privacy and to curb inappropriate behavior, companies and public venues
(e.g., movie theatres, museums, restaurants, etc.) will need to devise
guidelines on how to use wearable technologies such as Google glasses.
Actions: Get
ready to supplement employee and communication guidelines. Make sure the added
items do not curb innovative thinking.
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Emerging Trend: People will be able to send a
‘touch’ or a ‘tickle’ to their loved ones through wireless bracelets. (Download
PSFK’s wearable technologies report here.)
Implication: Working moms will be able to stay
connected with their children through the day. Long distance romantic
relationships will get support.
Actions: If ‘touch’ is essential to your
brand (e.g., skincare, textile), then consider using these devices at events to
communicate the value of this sense and connectivity. If moms are an important
audience to your brand, explore ways to integrate these technologies to your
product line.
