Emerging
trend: Gesture
controlled operating systems are coming to Apple. Rumors of Apple acquiring
Israeli firm PrimeSense
are abound.
Implication: Apple’s next generation products will
work with the snap of a finger and respond to body movements. The new i-Series
will offer stiff competition to Microsoft Kinect and Nintendo’s Wii.
Action: Embed your brand in lifestyle and
entertainment apps that can help users manage their health, household and free
time with such 3D technology.
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Emerging
trend: Smart companies are embedding
sharing technology into gear. Miami-based Muzik has released headphones with
share buttons that allow consumers to send their song choices to their friends
on Facebook, Twitter and beyond.
Implication: Social networking will bleed into
everyday devices, bringing a new dimension to location-based marketing.
Action:
Create experiences
around alternative communication platforms – glasses, bookcases, frames, or
windows – where consumers can send messages about their observations.
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Emerging
trend: MOOCs –
massive open online courses – are generating new revenue streams for
traditional education institutions, such as Georgia Tech, University of Texas,
University of Virgina, among many others.
Implication: Affordable education will be available to upwardly mobile
segments. Online US universities’ student body will be increasingly global.
Action: Training is the new branding. Offer
expert content through online education platforms to spend quality time with
your target audiences.
