A Vision of the Future: Emerging technological, social and cultural trends
Monday, November 30, 2015
My Goosebumps Podcast: How do you measure empathy?
It was a pleasure to do this podcast with Bryan Adams, founder and CEO of creative agency Ph. Creative, about word of mouth marketing. Goosebumps (co-authored by Bryan Adams and Dave Hazelhurst of Ph. Creative) is full of great tips and tools on digital marketing. We discussed how to:
Create a hook to entice listeners and strike an emotional chord
Measure empathy, all the while looking at hard numbers such as sales