Monday, July 20, 2015

Millennials: One Size Does Not Fit All


Emerging Trend:  There is a growing understanding that not all millennials behave the same way.  
Implication:  Your millennial data is not flat. You may need to distinguish between lifestyles, life stages and other demographics.
Action:
1-      Get your millennial definition straight: Is it just adults, or do you need to include teens as well?
2-      Look into the differences between younger and older millennials. Those in college and those who are starting families will have distinct media and spending patterns.

3-      Measure values as well as attitudes. Are your millennials more likely to vote for green initiatives? Do they donate frequently?

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