Sunday, May 24, 2015

Do you want to tune off?


Emerging Trend: We are increasingly expressing our desire to ‘tune-off’ in reaction to the flux of ‘big data’ in our lives.

Implications: Decline in app usage, email opens, click throughs, productivity and overall life quality. Increase in sensory sensitivity.

Action: Tune off! Or enable others to do so. Check out how Ikea helps customers design serene surroundings. See how JetBlue greets Web site visitors with Aruba get-away options. If you need more help, download the Dinner Mode app by Sloane Davidson to focus on your food and conversation at meal times.