Emerging Trend: We are increasingly expressing our desire to ‘tune-off’ in reaction to the flux of ‘big data’ in our lives.
Implications: Decline in app usage, email opens, click throughs, productivity and overall life quality. Increase in sensory sensitivity.
Action: Tune off! Or enable others to do so. Check out how Ikea helps customers design serene surroundings. See how JetBlue greets Web site visitors with Aruba get-away options. If you need more help, download the Dinner Mode app by Sloane Davidson to focus on your food and conversation at meal times.