Wednesday, November 30, 2011

Like Zynga, More Game Publishers Will Venture Outside of Facebook

With its vast and diverse audience, Facebook has become an incubation ground for game publishers and app developers. Those who can command millions of users on Facebook, have evidence that their business can survive beyond the social network.


What it means for marketers: Experiment with placing brands in games and apps that reach and engage sizable audiences. Add the following to game storylines and app functionalities:


-          Coupons

-          Videos

-          Links to owned media through animated logos


Brands can gauge the success of such initiatives by tracking:


-          Coupon redemption

-          Video views and sharing

-          Conversion from user to site visitor



To subscribe to Info-Currents, a newsletter about the future of social media, click here.



Posted via email from dotwom's posterous

No comments: