For Amazon, it's not about the device -- it's about content

Amazon announced that its Prime users will be able to borrow one e-book a month for free. Info-Currents November issue had highlighted this trend a day prior to the announcement, indicating tablet providers would feed deals to their loyalty clubs. 

Currently, there is no time limit on borrowing--but users can take advantage of the freebie offer one book at a time.

Amazon is paying a fee to publishers to buy titles.  Meanwhile, becoming an Amazon Prime customer costs $79/year. Sometimes, consumers buy Kindles to benefit from deals like this, thinking of possibilities of endless hours of fun.

Amazon will continue unveiling deals to hyper shoppers, making its Kindle series a service. Amazon is going beyond the device, as any smart entertainment company would do. 

Posted via email from dotwom's posterous