I am a proud member of Turkish WIN, a growing social network of professional women with social, cultural or professional ties to Turkey. The group holds meetings in NY, but there is an extended community online - expanding from China, Abu Dhabi, Istanbul to San Francisco. The goal is to learn from each other and to help support women in their endeavors, whatever they may choose to do. More about the group's values here.
Last Thursday, I gave a talk about social media at one of their events. You can watch me wave my arms in front of the podium here. The video includes my slides as well. I am thankful to everyone who came. I presented for about 20 minutes. Then we went into Q&A, which merged with the wine & cheese part of the evening and lasted a solid two hours! Whether employed at large companies or taking charge at small businesses, the guests had series of questions about using social media to brand and to build a business. Interestingly, their questions applied to any size or type of institution across the board. Where do I start? Should I mix personal and professional in my blog? Do I lose or expand my audience if I write in two languages? Should I create an editorial calendar if I am trying to be authentic? How do I protect my creative assets? If you have an expert on staff, what are the perils of making him the face of your brand? The audience's enthusiasm was proof that there is still plenty to discuss about the fundamentals of social media. It is easy to set up a Twitter or Facebook account, but building your presence in social media requires careful thought and plan.