After much deliberation, WOMMA has updated a critical phrase in its ethics code as follows:
"We stand against marketing practices whereby the marketer or its representatives provide goods, services or compensation to the consumer to make recommendations, reviews or endorsements without full, meaningful, and prominent disclosure."
A final version of the Code can be found here.
WOMMA is also encouraging all of its members and the larger WOMM community to contribute to the ongoing discussion about ethics. If you like, you can join the conversation here.