Eyeview is a start-up based in Boston/Tel-Aviv. It provides end-to-end video solutions. The company's site is full of good information on what qualities in a video will convert viewers to buyers. I got a quiz from their VC this morning. You can check it out here and see how smart you are about understanding what works, what doesn't work for online videos.
I have a feeling that many of us would not score 8 out of 8 ;-)
I had fun and I learned a few things from the Eyeview quiz. My take aways were:
1- If you are creating visual content for a client, think from the user perspective. How are they able to see and understand?
2- Your message is important, but don't forget a call to action. Tell people what you want them to do. And better make that short and sweet.
3- Whatever is easy, whatever works. Don't make people click, scroll, take a left turn and click again. Give them a shortcut and break that shortcut into simple steps.
4- Put the viewer in the driver seat. Use smart design to get people to scroll and click, helping them discover content on their own.
For case studies from Eyeview, click here. eBay and Poker Professor are among clients!