Tuesday, May 27, 2014

What Apple's Acquisition of Dr. Dre's Beats Means

Emerging trend: Apple is bringing location-based targeting to music audiences, moving to buy Dr. Dre’s Beats electronics business.

Implication: Apple will extend its ad network and iBeacon service to Beats streaming service to Beats streaming service, which predicts what type of music users may like based on their location.

Action: Line up to target heavy data users who will pay extra for streaming music and other entertainment content.

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