Saturday, November 2, 2013

Info-Currents October-November Issue: Niche Social Collector Sites, Attachable Lenses, Amazon Smartphone

Emerging trend: Digital clipping services such as Art Stack and Stash help users organize information to take actions offline. Art Stack users can connect with fellow art collectors and Stash users benefit from a list of events in their local area suited to their interests.

Implication: Customization is the secret ingredient that creates true engagement out of stacks, stashes (and pins).

Action: Take advantage of posting your branded content on these sites. Sponsor pages, brand-relevant stacks.

Emerging trend: Attachable lenses turn smartphones into formidable cameras. Sony paves the way with DSCQX10 and DSC-QX100.

Implication: Camera makers will want a piece of the smartphone market. With more people relying on their phones to take life event as well as everyday photos, Sony and competitors will shift to accessory development around phone-cameras.

Action: Photography pros may be compelled to enhance their phone cameras and experiment. Creative contests that focus on phones and showcasing smartphone photos map appeal to photography influencers.

Emerging trend: Amazon denies rumors that it’s about to release a free smartphone.

Implication: Smartphone stands for mobile commerce and location-based marketing. Amazon or other tablet makers may want to have as many conduits out there as possible.

Action: Optimize online properties (including social sites) for mobile. Explore options to shift ad dollars from other digital venues to mobile. 

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