Saturday, March 31, 2012

Cravebox - A Box of Consumer Interest

Cravebox is a new marketing service from the smart folks behind SheSpeaks, the word of mouth marketing company. The opt-in service sends a mix of products in a box to subscribers at $10/month. It's like 'an omnibus for new-to-market products' that get bundled when being presented to customers. 

Who picks the products? Consumer Curators who sign up to scour for products. Currently, they are looking for products in these categories:

  • Health & Wellness
  • Cooking, Baking & Grilling
  • Beauty & Skincare
  • Hobbies, Crafts & Recreation
  • Kids, Babies & Parenting
  • Home Organization & Home Cleaning Solutions

Why is all this so smart?

1- Influencers get to pick products and spread word of mouth through Cravebox subscribers -- brands that participate circumvent the challenges of finding their influencers and creating communities

2- Subscribers are paying to get a valuable package, but also covering some of the business costs

3- The opt-in trial process gets people more vested in using and talking about the products than your typical sampling program. The subscribers are so enthusiastic to receive this mix of new things, they don't hesitate to try, talk and post about them. Here are 4min+ videos of those who're going through their box.

Intrigued? To sign up for Cravebox, click here


Posted via email from dotwom's posterous

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