Wednesday, January 18, 2012

Info-Currents January Trend #1 So-Lo-Mo

Here is a snippet of trends cited in this month's Info-Currents issue:

Emerging Trend: So-Lo-Mo – In 2012, social will grow locally and extend into mobile space. According to Nielsen NM Incite research, nearly half of visitors to local deal sites recommend these sites, fueling online word of mouth. Meanwhile, smart phone users spend majority of their time on apps, customizing their experiences.

Implication: Social networks will offer hyper-targeted local services to users. As smart phone usage becomes the norm, majority of social networkers will access these local services from their mobile devices.

Action: Consider app makers as content and commerce partners. Invest in f-commerce pages, online review features and mobile opt-in lists. Motivate social networking consumers to shop with deal alerts that match their needs and locations.

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