Sunday, August 28, 2011

Google+1 May Face The Same Challenges As Facebook 'Like'

PowerReviews and BazaarVoice, which are the names behind many customer review and ratings systems, are adding the Google +1 button to their feature suite. The partnership is giving Google an amazing distribution platform -- PowerReviews alone catalogs more than 35 million products and 5,500 branded products. Jockey is among the first PowerReviews brands to integrate the +1 button. While it's nice to see the +1 option in review boxes as a choice of expression, this initiative makes me think +1 may face some of the same challenges as the 'like' button, in terms of user privacy: 

Will consumers want to show to their whole Google network what they used and reviewed? Giving a camisole a +1 on connects my personal shopping habits with my email, blog, Google+ network, YouTube and Adsense accounts. This might be a bit too-much-information. 

Will consumers give a +1, in addition to using a 5-star system? Within the PowerReviews system, consumers still have regular features to rate a product on a star scale and write reviews. Clicking on the +1 would mean I want to make sure everyone hears about what I have to say. What percentage of consumers would go through the extra step? Will we see a correlation between types of reviews, average star ratings and +1's?

How does the +1 system benefit the ad consumer? If I am sharing so much information about my likes with a giant advertising platform, will I get more targeted, useful ads? How would this type of information matching make consumers feel about using the +1 button or clicking through online ads?

A substantial group of people use the +1 button, across 1 million+ sites. Coupled with consumer review content, Google will be collecting considerable data on the most outspoken word of mouth agents who regularly publish their opinions online. 

Posted via email from dotwom's posterous

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