Thursday, April 28, 2011

Media Converges on The Royal Wedding

This is a snapshot of our Media Live room at work, where we track both online and offline media. We were doing a drill down on online influencers who were writing about the Royal Wedding. Guess what - it's not just about the dress or the kiss. Everyone approaches this media event from their own angle:

- Mommy bloggers are talking about Disney's approach to the wedding and some criticize the emphasis on the 'princess' role for young girls.

- Tech outlets touch upon the technology challenges (bandwidth) around the Royal Wedding. Apps about the big day are also topic of discussion.

- Travel sites are taking bets on where the honeymoon will be.

- Finance sites are weighing the plusses and minuses for the economy: Will it be a boost? Or will it simply be a huge cost center?

- talks about companies that are making charitable donations in the name of the occasion. 

- Health outlets note Kate's noticable weight loss and discuss Briderexia. 

Whether you choose to watch it or not, this wedding will be on your screen.  




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