Monday, July 5, 2010

Shout out for Implementing Word of Mouth!

I recently had the pleasure of participating in AMA's Marketing Power podcast series. You can download and listen to it right here. My interviewer and program manager commented on my book Implementing Word of Mouth Marketing as '...the most comprehensive guide for carrying out social media based programs that make an impact.' Thank you! It's really gratifying to know that the book's value is understood. It's also wonderful to have a venue to share my thoughts and get feedback. If you have been asking yourself 'I set up my Facebook page, now what?' or 'I really want to delve into social media, but do not know how big of a team I need?' or 'What else can I measure besides fans, followers and clicks?', then check out this podcast.

And I have to send most heartfelt thanks to Mr. Hakki Ozmorali, an expert on direct selling and a prolific writer/blogger. He interviewed me about the synergies between direct selling and word of mouth marketing a while ago. We conducted the interview in Turkish and he just translated it into English and posted it online. You can read it here. A bit of background info on Hakki: He worked as country manager (meaning regional CEO) for direct selling companies Oriflame and LR in Turkey, and as Regional Manager, North America for Lifestyles in Canada. He also wrote the first book in Turkey on network marketing. Perhaps I need to interview him for dotwom!

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