This is not a joke. The prestigious Royal Opera House, in partnership with Deloitte, used Twitter to get audiences to write the plot line for an opera. Check them out @youropera. The crowdsourced opera will be performed as part of the Deloitte Ignite Festival in the next few days. You can follow the journey of the Twitter Opera on the ROH's blog. A snapshot of the plotline, which I am copying from their blog, is as follows:
"At the end of Act One, Scene One, William is languishing in a tower, having been kidnapped by a group of birds who are anxious for revenge after he has killed one of their number. Hans has promised to rescue him. The Woman With No Name is off to her biochemistry laboratory to make a potion to let people speak to the birds."
May sound a bit quirky, but it sure helped ROH find a new audience segment and draw younger people to their theatre. After all, the opera was originally intended as entertainment for the masses - no?