Like many Turkish people, I am a fan of Sertab Erener - a pop singer with an amazing voice that transcends ... well, it just rises above all. Her fame spread to Europe when she brought the famed Eurovision song contest trophy home. Her talent is evident to all who hear her songs, whether they can understand the Turkish lyrics or not. So, you can imagine what I thought when I saw an email from Twitter saying that Sertab Erener was now following me. "Her handlers are hard at work, adding anyone with a Turkish name out there," I said to myself. Wrrronngg!
I clicked on the link to find Sertab's photo taken with a Web cam (she changed it since then) with updates that were obviously written by her, in first person. Then I started jumping up and down saying 'Ohmigawd, ohmigawd, Sertab Erener is now following me on Twitter.' I returned the favor immediately of course and told everyone in the office who would listen.
Sertab is also posting updates to her Facebook fan page and she sends her updates through Friendfeed.
Sertab's writing voice is as clear as her singing voice. Her genuine personality comes across as she uploads family photos, tells followers when she's feeling a bit under the weather and shares how she's preparing her upcoming album. It's called Painted on Water, due on June 9th.
I would have bought the album anyhow, since I am a fan of her music. But her spot-on approach to social media and one-to-one conversations with fans makes me want to buy a few as gifts.