Tuesday, September 23, 2008

Technorati Updates State of the Blogosphere Study

That flu virus kept me from keeping up with dotwom in the past week, but I'd be remiss if I didn't provide a link to Technorati's new State of the Blogosphere Study. I was particularly intrigued by the numbers that show the percentage of bloggers that mention brand names on a regular basis. More than a third (37 percent) say they frequently post product reviews.  Even more (41 percent) frequently write about brands they love or hate. That's growing evidence for the value of online monitoring and the need to invest in digital customer service teams. 

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